The Search  -->  Planning Your Search

 

Creating a personal career plan will allow you to set a course that matches your specific desires, values, skills and interests.  It also can assist you in aligning your goals with those of your firm.  It gives you a blueprint against which you can measure your progress and, with regular review, it can keep you from straying too far off course.  Finally, it will allow you to focus your time, energy, and resources for optimum results.

 

The first step towards designing your career plan is to clearly define your mission—your ultimate career destination—which will serve as the direction towards which to aim your specific goals and action steps.  Your plan should include both personal and career goals so that you can achieve the balance that is right for you.  Look at your ultimate desires.  Do you want to get married and/or have children?  Why did you choose to practice law?  Did you want to help people, earn a good living, achieve status and respect, or change society?  Do you want to make partner, start your own firm, become a judge, or attain the position of general counsel?  If success were guaranteed, what else would you achieve?  Do you dream of establishing a charitable foundation, being elected to public office, or writing a book?  Let your imagination roam free here.  If money was no object, what would your lifestyle be like? 

 

Distill this vision into a mission statement of just a few short sentences.  If you find that you are having difficulty defining your goals, there are numerous books and online resources and tests available.  Moreover, there are career coaches and counselors who specialize in assisting lawyers in clarifying their goals, determining how to achieve satisfaction in their current positions, or whether to seek a new legal job in another environment or to leave the law altogether to parlay their skills in a new career.

 

Once you clarify what you ultimately want to achieve, work backwards to establish your plan of action.  Determine what long-term goals you will need to accomplish to get to your destination.  For instance, if you want to advance in your current work environment, ascertain the standards for success at your firm and make it one of your long term goals to exceed those expectations.  If you want to be in a different environment or change careers completely, your long-term goals would include the benchmarks necessary for success in your desired position.

 

Next, break down each of your long-term goals into ten-year, five-year, and one-year objectives.  Make them specific, measurable, and achievable.  For example, if one of your long-term goals is to be a rainmaker, a ten-year plan might be to represent major institutional clients who provide you with repeat work generating over $3 million in annual billings.  A five year goal might be to develop a minimum of $500,000 in business from at least three major corporations.  And, a one-year goal might be to get on the panel of preferred lawyers for at least one new major client and to cross-sell your services to at least two current clients of the firm for whom you have not previously worked.

 

Finally, to achieve each one of this year’s goals, delineate specific steps or short-term strategies to begin taking immediately.  To continue with the rainmaking example above, you might want to renew your connections with referral sources, invite particular business people out to lunch, speak before industry groups, write for trade magazines targeted at the industries you wish to serve, and set cross-selling lunches with current clients of the firm and the partners who now serve them.  Set a date for each task to be accomplished, and stick to your schedule.  Short-term strategies for a more junior attorney might include developing specific necessary skills such as taking depositions, managing a case, or supervising a team, or establishing relationships with particular people who can help you achieve your goals.

 

This planning strategy also can be used for job-searches and career changes, as well as for personal goals.  For a job search, your long term goal might be to become a partner in a global full-service law firm, and now you are a junior associate in a litigation boutique.  Your ten-year goal may to be to achieve at least non-equity partnership in such a firm and be on-track for full-equity status.  Your five-year goal might be to be a senior associate in such a firm, in strong contention for partnership consideration.  A one-year plan would be to have made a lateral move to the firm of your choice.  Your short term strategies, then, could include researching and creating a list of firms which meet your desired criteria, polishing your cover letter, resume and writing samples, meeting with a recruiter,  brushing up on your interviewing skills—and reading this book!

 

If you are a more experienced attorney, it is not too late to create and implement a plan.  Start from where you are now and look at where you want to go for the remainder of your career.  Once you have undertaken an honest self-evaluation, clarified your personal and professional life vision, and established your long and short term goals and strategies, you will able to take your next step confidently in the direction of your dreams. 

 

Do not lose sight of reality, however.  You must keep abreast of developments within your work environment and trends in the legal profession because they may require proactive changes to your plan.  Equally important, you must regularly refer to your personal career plan to assess your progress and redirect your efforts if you have wandered off-goal.  Moreover, regularly re-evaluate your goals and desires as they may change over time.  That way, you can make minor adjustments to your plan so that it reflects current reality and enables you to ultimately arrive at your ideal destination.

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